
Claudeforce and the Rise of Agentic AI: The End of the Martech Stack as We Know It
Salesforce and Anthropic just put the entire CRM inside Claude — and agentic AI is dismantling the martech stack as we know it.
RICHARD CHOI · MARTECH & AI CONSULTANT
Connecting marketing, technology and AI.
Turning emerging ideas into practical business strategies.
Make sense of AI. Find where it creates real value.

Salesforce and Anthropic just put the entire CRM inside Claude — and agentic AI is dismantling the martech stack as we know it.

Google emphasizes balancing SEO changes with user value for high-quality content and experience.

Explore cutting-edge insights from the HubSpot and Canva webinar on AI’s transformative impact on business. Discover how strategic AI adoption in marketing, sales, and customer success can drive revenue growth and elevate organizational performance.
02 / THE FOCUS
Exploring the tools, trends and ideas
shaping how we market.
03 / BEHIND THE THINKING
A marketing mind.
A technology background.
I’m Richard Choi, director of Dayella Limited. My work brings together IT, marketing leadership and the practical potential of artificial intelligence.
From CMO on Demand roles to guiding marketing strategy for startups and established businesses, I help connect technology decisions with business priorities.
Let’s connect04 / COLLABORATION
Working with Richard has been a game-changer for our marketing strategy. His deep understanding of marketing technology and AI has helped us streamline our processes and achieve remarkable results. Richard’s insights are not only practical but also innovative, allowing us to stay ahead of the competition. I highly recommend him to anyone looking to elevate their marketing efforts!
Richard is a true thought leader in the marketing technology space. His ability to translate complex concepts into actionable strategies has been invaluable for our team. Through his guidance, we have successfully integrated AI into our marketing campaigns, resulting in increased engagement and conversion rates. Richard’s passion for sharing knowledge makes him an exceptional mentor and collaborator.