How to Use the New Google Ads AI Image Editor: A Game-Changer for Advertisers
Google has recently rolled out the AI Image Editor tool to support additional campaign types beyond Performance Max, including Search, Display, App, and Demand Gen. This innovative tool leverages Google AI to create high-quality image assets and edit existing ones in your PPC campaigns, saving advertisers time and resources.
Key Features of the AI Image Editor
The AI Image Editor offers a wide range of features designed to enhance your image assets. These include:
- Removing Image Backgrounds: Easily remove unwanted backgrounds from your images.
- Replacing Image Backgrounds: Swap out backgrounds with new ones that match your brand's aesthetic.
- Adding and Erasing Objects: Add new objects or erase existing ones to customize your images.
- Extending Images: Expand images outside their existing aspect ratio to fit various ad placements.
How to Access and Use the AI Image Editor
To access the AI Image Editor, follow these steps:
- Navigate to Google Ads: Click on the “+” Create button and select “Asset.”
- Open the Asset Library: Alternatively, click “Assets” in the left-hand menu to access the Asset Library.
- Generate an Image with AI: Choose “Generate an image with AI” to start creating new images based on text prompts.
For example, if you type “A blue couch against a neutral colored wall, with canvas photos hanging on the wall. The floor is light grey wood,” the tool will generate two images for you to choose from. You can then edit these images using various tools like removing backgrounds or adding new objects.
Editing Image Assets with Google AI
Once you've selected an image, you can edit it using several options:
- Remove Background: Click on “Remove background” to eliminate unwanted parts of the image.
- Erase Object: Use “Erase object” to remove specific objects from the image.
- Add New Object: Click on “Add new object” to insert new elements into your image.
- Replace Object: Select “Replace object” and describe what you want to replace it with (e.g., “A square clock that matches the blue color couch.”).
- Expand Image: Use “Expand image” to adjust the aspect ratio and make the image fit different ad placements.
- Adjust Color: Fine-tune colors using sliders for manual adjustments.
By leveraging these features, advertisers can ensure their images are high-quality, consistent with their brand identity, and optimized for better ad performance across various channels.
Additional Insights and Opinions
- Time and Resource Savings: The AI Image Editor significantly reduces the time spent on creating and editing image assets. This means advertisers can focus more on strategy and less on manual labor, leading to increased productivity and efficiency.
- Brand Consistency: With the ability to apply brand colors, fonts, and logos automatically, the AI Image Editor ensures that all visual assets align perfectly with your brand's aesthetic. This consistency is crucial for maintaining a strong brand image across different advertising channels.
- Scalability: The tool's ability to automate tasks like image resizing and generating new images from textual descriptions makes it scalable for large-scale advertising campaigns. This scalability is particularly beneficial for businesses looking to expand their reach without compromising on quality.
Discussion Questions or Prompts
- How do you see the AI Image Editor impacting your current advertising strategy?
- What are some potential challenges you might face when using this tool?
- How can you ensure that generated images comply with Google's advertising policies?
Contact Us
If you're interested in learning more about how to integrate the Google Ads AI Image Editor into your marketing strategy or have any questions about its implementation, feel free to contact us via WhatsApp at go.martechrichard.com/whatsapp or reach out to us directly through a LinkedIn message. Don't forget to subscribe to our LinkedIn page and newsletters for the latest updates on martech and AI trends LinkedIn Page.